Banking the new generation
The OTP Bank Group is not only known as Hungary's largest commercial bank, but also stands out as a regional player in Central and Eastern Europe. The bank has decades of history and over the years has consolidated its position as one of the most reliable and innovative financial institutions in the region.
The OTP Bank Group offers a wide range of services, including deposit and loan products, investment solutions, insurance services and many other products to meet modern banking needs.
OTP provides solutions not only for individuals, but also for corporate clients, including small and medium-sized enterprises and large corporations.
The bank is renowned for continuously improving its digital platforms and technology solutions to provide its customers with the most modern and convenient banking experience. The OTP Bank Group is committed to operating according to the principles of sustainability and social responsibility, and to actively contribute to the development of the communities where it operates.
OTP Bank Group recognises the importance of reaching out to and engaging younger generations for future growth and success. The bank sought to strengthen its position in the market by making its brand attractive to teenagers. The aim was to expand their customer base and broaden the age range for acquisition to the younger age group, i.e. 14-17 year olds.
This move was particularly important as younger age groups bring new challenges and opportunities to the financial sector through their natural access to and use of digital technologies. It was key for OTP Bank Group to understand and meet the specific needs and expectations of this age group.
The solution
ff.next has launched an in-depth research and design process to respond to the challenges facing the OTP Bank Group. Ten different concepts were developed and validated through focus group interviews. Their aim was to create a single, integrated application that would meet the needs of the target youth group.
As part of their consulting services, they helped OTP refine the concept of the application and identify technical challenges. The PoC (Proof of Concept) helped to determine the viability of the project, identify technical issues, propose a general direction and adapt the application to the specific requirements and expectations of the OTP.
This approach not only provided an effective and targeted solution, but also ensured that the application was fully aligned with the OTP Bank Group's brand values and business objectives.
The specificity of the solution
ff.next offered not only technology solutions for the OTP Bank Group, but also strategic consulting. When developing the banking strategy for young people, special attention was paid to understanding the specific needs, values and expectations of this age group. Based on this insight, a strategy was developed to help the bank communicate and build relationships with younger customers effectively.
In addition, our UX consulting services have helped OTP to create an intuitive, user-friendly and engaging digital experience.
When designing the user experience (UX), special attention was paid to the digital habits and preferences of younger people to ensure the app really meets their expectations.
The combination of these strategic and UX consulting services has enabled them to offer a holistic solution for the OTP Bank Group that adds value not only from a technological but also from a business perspective.
The OTP Bank Group chose ff.next Kft. based on several decisive factors:
Firstly, their previous design references and customer feedback have proven their ability to deliver high quality and innovative design solutions that meet the highest industry standards.
Secondly, the existence of a relevant product of their own showed that they not only had theoretical knowledge but also practical experience in banking solutions for young people.
Third, their deep expertise in youth banking ensured that we really understood the specific needs and challenges of this age group. This expertise has enabled them to offer solutions that truly meet young people's expectations and lifestyles.
The combination of these key factors has enabled them to gain the trust of the OTP Bank Group and build a successful partnership.
