Custom web presence for financial institutions
The client is a Singapore-based company that acts as a trusted restructuring and service partner for financial institutions and commercial companies in Asia. Their core business is the acquisition and recovery of non-performing consumer and SME loan portfolios. They also provide services to financial institutions to help them settle overdue debts.
Collectius used to have an austere corporate identity, created to appeal to investors. The company's website resembled a banking website and was not at all direct or fintech. This required a new, updated image and website that better expressed the modern and innovative nature of the company and that spoke directly to the target audience.
ff.next Ltd. provided strategic design consultancy services. In addition to creating the right UX copy and redesigning the company's key messages, they refreshed the brand identity and redesigned the existing wireframes.
All these steps were taken to capture the attention of the target audience and deliver a user experience that is in line with the company's new customer-centric approach. The design and content update allowed us to create a clear, direct and modern website that reflects Collectius' new direction and values.
The specificity of the solution
ff.next. has created unique illustrations for the Collectius brand, which gave the solution a special atmosphere when used. The design they created was not only visually appealing, but also created a deeper emotional connection between users and the brand.
By creating digital-first branding, they have created a brand identity that engages customers on both desktop and mobile platforms. The combination of a new design and personalised illustrations provided Collectius with a fresh, modern and unique look and feel that stands out from the competition and creates a deeper connection with customers.
The client chose ff.next based on several key factors. Firstly, their previous design references demonstrated their ability to provide high quality and innovative design solutions that meet the latest industry trends.
Secondly, their fintech industry expertise ensured that they had a deep understanding of the client's business needs and challenges. Their experience in fintech has enabled them to deliver effective and targeted solutions that are in line with industry-specific requirements.
Third, their customer-centric sales process ensured that customer needs and expectations were always at the centre. The personal contact established during communication, especially during our meeting at the international conference, confirmed to the client that ff.next was the best choice for their project.
It is the combination of these factors that has enabled them to gain the trust of the client and build a successful partnership.
The future of the project
The project was a success, which reflects not only ff.next's expertise and commitment, but also the client's satisfaction. The success does not stop there: the client continues to contact them with small design needs, which shows that they trust and value their work.
This ongoing collaboration provides Gloster with the opportunity to continue to support the client in design and branding and contribute to the company's continued growth and success.
